Faceted navigation: the hidden organic-search cost of ecommerce filters
Ecommerce filters can create thousands of URLs. Learn how to separate useful landing pages from crawl waste on Shopify, Adobe Commerce and BigCommerce.
Read note →Technical SEO notes
Notes for ecommerce, digital and search leaders responsible for large or technically complex websites. Direct, practical and written to help a team decide what to do next.
The difference between finding SEO issues and deciding what matters
SEO tools can find thousands of issues. Useful technical SEO work shows what affects commercial performance, why it exists and what should happen next.
Read note →Seven warning signs that an ecommerce site needs technical investigation
Seven patterns that can justify a technical SEO investigation on a large ecommerce site, and the evidence to gather before commissioning fixes.
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